This week, Emma Watson gave a speech about the launch of her new campaign, HeForShe; the aim of which is to put an end to sexual inequality, focusing on getting males to support and fight for equal rights for women.
I decided to take a look at BBC News, Sky News, and The Daily Mail to see how this story in particular has been told across various platforms and publications (links for each of these stories can be found at the bottom of this post).
The BBC has efficiently delivered the facts, using direct quotes and discussing the campaign. Sky News has taken a “short and sweet” approach, putting across the facts without overwhelming the reader, meaning their online format mirrors their broadcasting styles. The Daily Mail, on the other hand, is synonymous with what we’d call “tabloid” news. Their article, like the BBC and Sky, features the facts; however, it also focuses greatly on the reactions of other celebrities.
The tabloid element of the Daily Mail is once again evident in the title of the article, “Five magical moments from Emma Watson’s game-changing sexism speech, and the best reactions from the web’s feminists”. The titles of the BBC and Sky articles are much more to-the-point, reflecting their factual approaches; “Emma Watson: Feminism too often linked with man-hating” (BBC), “Emma Watson: I’m A Feminist But No Man-Hater” (Sky). As you can also see from all three of these titles, each publication has referenced Watson’s discussion on feminism.
In terms of the visual elements, the BBC have included five images, showing Watson at the UN and Douglas Booth’s response to the speech via Twitter; Sky News chose one simple image, showing Emma with UN secretary-general Ban Ki-moon and his wife Yoo Soon-taek; while the Daily Mail included countless images taken from the event and Twitter to show the “best reactions from the web’s feminists”. Sky and the Daily Mail also embedded video footage of the speech itself.
While the story is incredibly impressive and inspiring, we must now look ahead and consider the impact of the campaign and where it could lead. Hopefully, in coming years, we will see the United Nations working together to change women’s positions in society worldwide.